LuAnne Morrow

LuAnne Morrow focuses her IP practice on trademarks, copyright, patent licensing and trade secret protection.

This includes the prosecution, opposition and licensing of trademarks for clients in the consumer product sectors and numerous other industries.

LuAnne represents clients in brand acquisition, protection and management, Internet and social media law, entertainment, gaming, advertising and sponsorship and consumer regulatory issues.

She also has extensive experience in patent licensing, software licensing, research and development agreements.

LuAnne has experience in:

• Conducting trademark infringement and domain dispute resolution
• Assisting software developers in the negotiation, drafting and review of technology licenses and software development agreements
• Acting as intellectual property counsel on a large oil sands development project with responsibility for all intellectual property matters including extensive negotiating and drafting of patent licenses
• Financing transactions for numerous film and television projects, and providing legal advice to production companies in the media industries, including drafting and negotiating all production agreements
• Reviewing packaging, labelling and advertising, drafting contest rules
• Managing significant public authorities' and educational institutions' trademark portfolios, as well as a major amateur sport organization's trademark portfolio, brand licensing and protection actions and sponsorship agreements
• Preparing franchise disclosure agreements and drafting, negotiating and reviewing franchise and distribution agreements for both franchisors and franchisees
• Providing advice to litigation counsel on intellectual property matters, including infringement matters and ownership disputes
• Negotiating, drafting and reviewing website and e-commerce-related policies and agreements including email- and Internet-use policies, website-use policies, privacy policies, blog and social networking site disclaimers and e-commerce sales agreements
• Providing advice in the area of protection of trade secrets and confidential information and negotiating, drafting and reviewing confidentiality and non-disclosure agreements